Vaccine Confidence Framework

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Vaccine confidence is a huge global health concern. While we have access to vaccines that prevent more than 20 life-threatening diseases, uptake of immunization beyond childhood remains low across Asia-Pacific. The World Health Organization has proclaimed vaccine hesitancy as one of the top ten threats to global health under their 5-year strategic plan (GPW 13) running till 2023, running a real risk of undermining the progress of their Immunization Agenda 2030, which seeks to ensure that populations across the globe have access to the benefits of vaccines.

Vaccine confidence is complex. It is fuelled by rapidly changing and broader societal issues and confidence level varies between individual vaccines. The level of confidence in vaccines is influenced by various beliefs, trust in official institutions and healthcare systems, as well as information sources that vary in data and credibility. Consequently, this translates in a spectrum of outright refusals, delays, wary acceptance, or choosing to use certain vaccines but not others. This issue is further compounded in the wake of the COVID-19 pandemic, with social and mainstream media playing a considerable role in influencing vaccine confidence.

In response, the project team has undertaken social insight gathering metrics across Asia Pacific. Our study covers general vaccination sentiments and themes observed over time, across both mass- and social- media platforms. These insights detect specific public concerns about individual vaccines, to prompt practical solutions and specific concerns to address in uptake campaigns.